The people around TikTok are getting into politics and they are talking about it within the TikTok industry.
The TikTok world’s activity of doing surprising dance moves, amazing comedy scenes, and funny prank scenarios in quick 15-second videos with music suddenly changed to political acts. Due to the anticipated 2020 election, the US presidential campaign is bursting once again and they are penetrating the app with various political opinions. One example of this is the video of Lillith Ashworth @lillithashworth who speaks through a deodorant stick like a microphone while criticizing the presidential candidates of the Democratic Party. After posting last month, the video garnered around greater than 2 million views.
Moreover, for the past few months, it seems that TikTok suddenly become a center for political messaging, aside from getting TikTok views and likes. The much shorter political messages now appear more frequently on the app. Compared to Twitter and Facebook, where political icons and candidates have their official accounts, most of the political videos circulating over TikTok are generally created by simple app users.
How TikTok Video Campaigns Affect Political Results?
The garnered 257 million views under the hashtag #trump2020 which are penetrated by pro-Trump commentaries almost surpass the hashtags regarding the Democratic presidential candidates. The candidates under this party are Biden and Senator Elizabeth Warren of Massachusetts. Moreover, the hashtag about Trump also has greater views compared to #politics with 160 million views. With this statistics, it seems that the TikTok world become a vehicle of the political campaign and point of views and shows the reason why you should not shy away from political issues. Yet, how can this industry impact the result of political elections?
1. Reach the young ones
Compared to other social media platforms, some practices for TikTok have not totally been established. Meaning, it still requires to have knowledge in doing campaigns of short video. However, candidates are demanding for influencers with big numbers of followers to post their campaigns rather than doing it themselves. But, the number of TikTok users and registered voters is still unclear. Meanwhile, its ease of use is one way to gain young people and talk more about politics and national concerns.
2. Campaigns experiment
Political candidates do not have an account on TikTok. However, Andrew Yang uses the app to run his campaign about the $1,000 monthly basic income and the issuance of health insurance for every Americans. Further, the @andrewyang_2020 account is appealingly designed to reach the youthful supporters of the said candidate.