The usual trend today is that people all over the world are reaching out for Google to seek pertinent details regarding elections and electoral candidates. Moreover, they use Google to find ads in order to obtain donations that will support funding of their campaigns. Meanwhile, Google contains broad area of resolutions for protecting campaigns, Google Ads scripts, election updates, and safeguard elections from strange intrusion.
However, provided by the latest political advertising concerns and issues, Google has this goal of improving the confidence of the voters in terms of political ads posted on its platform. Google had ended up with some alterations on the way they manage political ads internationally. And, alterations on these political ads may have an impact on the politics of electronic voting.
Google believed that the alterations they made will aid in providing confidence in political advertising digitally.
Google Ads recent platforms versus the new approach
To see the changes on the political advertising, let us take a glance on Google ads platforms today and its future look on a new political approach.
Existing Google ads platforms
The distinctive features of the existing Google ad platforms are detailed below:
- The main formats applicable for political advertisers include the YouTube ads, search ads, and display ads.
- Transparency reports about election content are provided accessible to public.
- Microtargeting of political advertisement are not allowed in Google platforms as they comply with the laws of various countries that regulate political advertising.
New approach on election ads content
Since microtargeting is not allowed on Google platforms, the approach that they want to use in promoting increased election ads is to limit the audience. Categories limiting such may fall generally under gender, age, and location. Advertisers of the political aspects can still perform contextual targeting like providing ads to the readers or watchers.
The said activity will set the new approach to campaign ads that have long-established practices in media. This may include the TV, print ads, and radio. Moreover, this will then lead to election advertisement generally observed and mostly applicable for discussion in public.
Although, it needs some more time to impose this new approach, its enforcement in UK will have to start with just a week. And to expect that by the end of the year, EU will have to follow. On January 2020, the rest of the world will also start to implement it.